Home About Podcast Quiz
Brick House Cheer Marketing Foundation Proposal Choose an Option
Prepared by Brittany Blackwell

Brick House Cheer
Marketing Foundation Proposal

Building the systems that increase visibility, strengthen family communication, create sponsorship revenue, and support sustainable growth.

Review Proposal Compare Pricing

Prepared for Brick House Cheer · August 2026

Executive Summary

A marketing foundation built around measurable business outcomes.

Brick House already has strong programs, committed coaches, and a community worth celebrating. This proposal creates the systems needed to communicate that value consistently, develop community partnerships, and reduce last-minute marketing.

$5,000 Sponsorship GoalTarget new sponsorship revenue within the first six months of launching the Community Partnership Program.
Consistent VisibilityBuild a six-month calendar and promote every major event in advance.
Stronger CommunicationLaunch a monthly gym parent newsletter and repeatable communication workflow.
Business Outcomes

The work is organized around what Brick House wants to achieve.

Each outcome has a clear system, deliverables, and a way to evaluate progress.

Outcome 01

Increase Revenue

Community Partnership Program

  • Partnership tiers, pricing, and benefits
  • Branded sponsorship packet and graphics
  • Prospect list, outreach templates, and tracking
  • Community partner meetings and relationship management
  • Sponsor fulfillment process
  • Community Partner webpage plan
Outcome 02

Increase Visibility

Marketing Calendar + Social Media System

  • Six-month marketing calendar
  • Monthly social content calendar
  • Content pillars and posting cadence
  • Event promotion workflow
  • Photo and video request process
  • Sponsor recognition content
Outcome 03

Improve Communication

Parent Newsletter System

  • Monthly parent newsletter template
  • Event announcement and reminder templates
  • Sponsor spotlight placement
  • Email content calendar
  • Open-rate and click-rate tracking
  • Repeatable newsletter workflow
Outcome 04

Build Sustainable Marketing

Templates, SOPs + Workflows

  • Marketing roles and responsibilities
  • Event information intake process
  • Approval and publishing workflow
  • Reusable caption and email templates
  • Analytics dashboard template
  • Handoff and training
Connected System

One event activates the entire marketing process.

The goal is not more disconnected tasks. It is one repeatable system that moves each event from planning to promotion to follow-up.

Step 1Event Submitted
Step 2Calendar Updated
Step 3Email Scheduled
Step 4Social Promoted
Step 5Results Reviewed
Why This Investment Can Pay for Itself

The return is not dependent on sponsorship revenue alone.

The Community Partnership Program creates the clearest direct revenue opportunity, but the marketing foundation is also designed to improve event participation, strengthen family retention, and replace repeated last-minute work with reusable systems.

Recommended six-month engagement
$4,700

$2,000 foundation + six months at $450/month

$4,700 investment$5,000 sponsorship target

The six-month sponsorship goal alone is designed to cover the full six-month engagement.

The $5,000 sponsorship figure is a target, not a guarantee. The additional pathways below show how the same systems can create value beyond sponsorships.

Direct RevenueCommunity partner outreach creates a new revenue stream beyond tuition.
Incremental RevenueBetter promotion can improve registration for clinics, camps, open gyms, and special events.
Protected RevenueConsistent communication can help reduce avoidable family frustration and disengagement.
Operational ValueReusable calendars, templates, and workflows reduce repeated planning and staff effort.
$

Sponsorship Revenue

A professional Community Partnership Program gives local businesses clear ways to support the gym while receiving meaningful visibility.

Sponsorships secured Ă— sponsor investment
+

Improved Event Participation

Promoting every event earlier and across email, social media, and the gym calendar gives families more time and more reminders to register.

Additional registrations Ă— net revenue per registration
↻

Stronger Family Retention

Predictable communication helps families feel informed, included, and confident that they know what is happening inside the gym.

Families retained Ă— monthly value Ă— months retained
âś“

Reusable Systems

The calendar, newsletter templates, content framework, sponsor materials, and workflows can be reused instead of rebuilt every month.

Hours saved Ă— staff value + avoided repeat creation costs
Illustrative ROI Estimator

Use Brick House's real numbers to estimate potential value.

This calculator is intentionally based on owner-entered assumptions rather than invented gym financials.

Sponsorship value$5,000
Event participation value$0
Retention + time value$0
Total estimated value$5,000

Illustrative only. Actual results depend on sponsor interest, event capacity, pricing, family decisions, staff adoption, and consistent execution. This estimate is not a guarantee of financial return.

Roles + Responsibilities

Clear ownership prevents delays and scope confusion.

Brittany Leads

  • Marketing strategy and systems
  • Community partner prospecting and outreach
  • Sponsor meetings and relationship management
  • Content and email planning
  • Templates, workflows, and analytics review

Brick House Provides

  • Accurate and timely event information
  • Photos and video footage
  • Final content approvals
  • Website access or implementation support
  • Printing of banners and calendars
  • Ordering of shirts and physical sponsor benefits
Choose Your Level of Support

Three clear pricing paths—each with a different level of support.

The total commitment is shown directly on each option so Brick House can compare the real investment without calculating separate fees.

Strategy Session

Expert direction; Brick House executes.

$500
One-time investment
Total commitment: $500
  • 2-hour strategy workshop
  • Marketing audit
  • 90-day action plan
  • Written recommendations

Marketing Foundation

Systems are built; Brick House executes.

$2,500
One-time investment
Total commitment: $2,500
  • Community Partnership Program
  • Six-month marketing calendar
  • Social content system
  • Parent newsletter system
  • Templates, SOPs, and handoff
Recommended

Foundation + Partnership

Systems are built and Brittany helps execute.

$2,000 + $450/mo
Six-month initial engagement
Six-month total: $4,700
  • Everything in the Foundation
  • Up to 10 hours per month
  • Community partner outreach
  • Monthly parent newsletter
  • Calendar and content planning
  • Monthly strategy and analytics
Option Comparison

What is included in each option?

Deliverable / SupportStrategy SessionFoundationFoundation + Partnership
Marketing audit + roadmapâś“âś“âś“
Community Partnership Program built—✓✓
Six-month marketing calendar—✓✓
Social media content system—✓✓
Parent newsletter system—✓✓
Community partner outreach——✓
Monthly newsletter execution——✓
Ongoing strategy + analytics——✓
Six-month investment$500$2,500$4,700
Implementation Timeline

Build, launch, optimize, then review performance.

August

Discovery, baseline metrics, sponsorship structure, and marketing priorities.

September–October

Launch Community Partnership Program, calendar, newsletter, and posting cadence.

November–December

Continue outreach, refine systems, promote events, and monitor engagement.

January

Review sponsorship revenue, social analytics, email open rates, and next-phase recommendations.

Future Phases

This proposal establishes the foundation first.

Phase 1

Marketing Foundation

Build the core sponsorship, calendar, social, email, and workflow systems.

Phase 2

Implementation + Optimization

Execute consistently, refine messaging, strengthen partnerships, and improve processes.

Phase 3

Performance + Growth

Use January analytics to identify the next priorities for visibility, retention, and revenue growth.

Select a Partnership Option

Choose one clear path forward.

The amounts below show the complete investment for each option. Only one option can be selected.

Selected optionNone selected
Upfront investment$0
Six-month commitment$0
Next step
Discuss and confirm scope
Accept / Discuss Proposal
Imagine Six Months From Now

Every major event is promoted in advance. Families expect the monthly newsletter. Local businesses proudly support Brick House. Marketing runs from a system—and the gym has a measurable foundation for what comes next.

Terms + Next Steps

Simple, clear, and flexible.

Deposit: A 50% deposit is required for project-based options. Monthly options begin with the first monthly payment.

Initial term: Foundation + Partnership is structured as a six-month engagement.

Hours: Foundation + Partnership includes up to 10 hours per month. Unused hours do not roll over.

Revisions: Two reasonable revision rounds are included for foundational deliverables.

Third-party costs: Printing, apparel, banners, software, paid advertising, photography, and outside vendors are not included.

Results: The $5,000 sponsorship figure is a target, not a guarantee.

Proposal validity: Pricing is valid for 30 days from delivery.

Next step: Once an option is selected, a final scope of work, timeline, and service agreement will be prepared.

Prepared by Brittany Blackwell · Marketing Strategy, Content, and Growth Systems